Generations Bank Unveils New Company Identity

April 24, 2012 –

New Name Represents Major Milestone for the Former Seneca Falls Savings Bank Bank Organization, Local Ownership and Services Remain the Same

Seneca Falls, NY, April 24, 2012 – Generations Bank, formerly known as Seneca Falls Savings Bank, officially announced the launch of a new name and brand today during an event at the company’s home office in Seneca Falls.

The bank’s ownership, management and organizational structure will remain the same, but the new Generations Bank name will be used across all nine retail locations in Seneca Falls, Auburn, Waterloo, Geneva, Union Springs and Phelps. Each local branch will maintain its village or town name (i.e., Generations Bank of Geneva) in all bank signage, which will feature a new company logo.

“We’re excited about this new chapter in our bank’s long and successful history,” said Menzo Case, president and CEO of Generations Bank. “Our new brand better reflects the company we’ve always been, and the company we intend to be in the future. Generations Bank has always been committed to serving the needs and empowering the dreams of customers in the communities where we operate, and we’re looking forward to continuing to do so for further generations of Finger Lakes residents.”

“Combining our extensive product and service portfolio, strong local ownership and expert employee team with our new identity as Generations Bank will inject a fresh, exciting attitude that will make us an even better partner for our customers.”

New Name Reflective of Company Values
Robert Kernan, Jr., chairman of Generations Bank’s board of directors, acknowledged that while changing the name of the bank was a big step, it made sense once management began assessing the company’s core values.

“We realized that what defines us as an organization is not our geography – although that’s still very important – but our belief in partnering with all types of customers, including grandparents who have banked with us for 50 years, growing young families and even children who are part of our school savings programs,” noted Kernan.

In early 2012, the bank’s management team and board of directors made the final decision to move ahead with updating the company’s identity – including its logo – to match these core organizational values.

“It’s worth noting that a tree – in an updated form – remains a part of our new logo, which is symbolic of our multigenerational commitment to partnering with our customers, their families and their businesses,” notes Kernan. ”It also communicates that these principles aren’t new. They’ve been a part of our organization for more than a hundred years.”

Marketing Initiative Under Way
In order to help inform business and personal customers, who are understandably more familiar with the bank’s previous name, Generations Bank is launching a full-scale marketing initiative to communicate the new name and explain how the organization is evolving and improving.

The campaign includes television, print and radio advertising, as well as a new website ( and social media vehicles such as Twitter (@MyGenBank) and Facebook (, which will provide the public with new and engaging ways to interact with the bank.

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About Generations Bank
Generations Bank has partnered with businesses and residents in the Northern Finger Lakes region since its founding in 1870, while maintaining a strong commitment to each and every community in which it operates. The bank is headquartered in Seneca Falls and serves customers from nine retail locations in Seneca Falls, Auburn, Waterloo, Geneva, Union Springs and Phelps.

In addition to traditional business and consumer deposit services, Generations Bank focuses on residential mortgages, as well as manufactured home, automobile, home equity, commercial, non-residential real estate and construction loans. The organization also serves the broader needs of the Finger Lakes area through its insurance business, Generations Agency (formerly Royce & Rosenkrans).