ICBA and Generations Bank Kick Off Community Banking Month

April 2, 2015 –

Community banks build better communities

Seneca Falls, N.Y. (April 2, 2015)—The Independent Community Bankers of America® (ICBA) and Generations Bank will recognize ICBA Community Banking Month in April—a month dedicated to celebrating the longstanding tradition of local hometown community banking. Throughout the month, ICBA and Generations Bank will encourage consumers, entrepreneurs, families and business owners to learn more about community banks, their role in building stronger communities and the quality products and services they provide—all with the relationship banking experience customers can expect from a local financial institution.

“Community banks are instrumental in building better communities, as they continue to lend to local residents, entrepreneurs and agricultural enterprises—all of which keep America’s rural, suburban and urban communities growing and thriving,” said ICBA Chairman Jack Hartings, president and CEO of The Peoples Bank Co., Coldwater, Ohio. “Community banks exist to serve the needs of their customers and communities, many have been around for decades, and more than 2,500 have been in business for more than 100 years. This time-honored business of community banks is something to be proud and celebrate. ICBA commends community banks for their continued support and advocacy of consumers and Main Street America.”

Community banks are relationship lenders that flourish when their customers and communities do the same. Taking care of customers and looking out for the best interest of local communities is the community banking business model. Across the nation, community banks operate 52,000 locations, employ 700,000 Americans and hold $3.6 trillion in assets, $2.9 trillion in deposits and $2.4 trillion in loans to consumers, small businesses and the agricultural community.

Generations Bank has been serving its customers in Seneca Falls and surrounding communities since 1870. The bank prides itself on its community roots and local decision making which it offers to its loyal customers. Each year, Generations Bank donates substantially to not-for-profits across its footprint in Cayuga, Seneca and Ontario counties.

“Community banks such as Generations are one-of-a-kind, as are our customers and communities which we are proud to serve on a daily basis. ICBA Community Banking Month gives us an opportunity to celebrate the unique and critical role we play in our hometowns,” said Menzo Case, CEO, Generations Bank.

To follow the conversation on ICBA Community Banking Month, follow the hashtag #BankLocally on Twitter.

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About Generations Bank
Generations Bank has partnered with businesses and residents in the Northern Finger Lakes region since its founding in 1870, while maintaining a strong commitment to each and every community in which it operates. The bank is headquartered in Seneca Falls and serves customers from ten retail locations in Seneca Falls, Auburn, Waterloo, Geneva, Union Springs, Phelps and Farmington.

In addition to traditional business and consumer deposit services, Generations Bank focuses on residential mortgages, as well as manufactured home, automobile, home equity, commercial, non-residential real estate and construction loans. The organization also serves the broader needs of the Finger Lakes area through its insurance business, Generations Agency (formerly Royce & Rosenkrans) and financial planning and brokerage services offered by Generations Investment Services.

About ICBA
The Independent Community Bankers of America®, the nation’s voice for more than 6,000 community banks of all sizes and charter types, is dedicated exclusively to representing the interests of the community banking industry and its membership through effective advocacy, best-in-class education and high-quality products and services.